CPIA Names Real D Company of the Year

At its most recent quarterly meeting, the Colorado Photonics Industry Association, CPIA, announced Real D as the 2012 Colorado Photonics Company of the Year. The company received its award for contributions to the Colorado photonics industry over the past year. (For those not familiar with photonics, the National Academy Press, presents a great overview in  A Day In Life with Photonics.

Other companies receiving this prestigious award are:
• 2011  ATFilms
• 2010  Research Electro Optics
• 2009  Digital Globe
• 2008  ASD, Inc.
• 2007  Picolight, Inc.
• 2006  PMS
• 2004/2005 Coherent Technologies
• 2003  Spectranetics
• 2002  Ball Aerospace
• 2001  Network Photonics

RealD, is a visual technology developer, manufacturer and licenser enabling premium 3D viewing experiences in the theater, the home and beyond. Because photonics is an enabling technology the competition for the recognition is stiff. RealD was selected from more than 200 companies in the aerospace, renewable energy, defense, life sciences, telecommunications, and electronics industries, which are involved in photonics, or light-based, technologies.

Although 3D has been around since 1915, the company’s technology has revolutionized the film industry by making it easier to create 3D movies. Some in the industry say their impact on the motion pictures has been as significant as when movies went from black and white to color.

The company has an effective business model for capturing and maintaining market share – they lease equipment rather than sell it. This makes it possible for theaters to constatly have the latest technology avialable for their customers. Real D is constantly finding ways to improve their services and products as they are applying their research, technology, and innovation skills to the development of eyewear, video games, and displays.

A sampling of current Real D releases include: Hotel Transylvania, The Hobbit, Oz – The Great and Powerful, the Droods, and Frankenweenie.

©Copyright 2011 by CBER.

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