Colleges and universities are held accountable for efficiently providing educational services by state agencies and private companies, such as Businessweek and U.S. News and World Report. In late March, Bloomberg Businessweek produced their 2013 ratings for 124 undergraduate business programs (additional information can be found at www.businessweek.com). The table below shows the rankings by academic specialty for Notre Dame, the top ranked school, and the three Colorado undergraduate business programs that were rated.
The profile for each business school included its top study areas. These are listed below along with their ranking by specialty.
Notre Dame Mendoza
- 2 Accounting
- NA Consulting
- 4 Finance
- 4 Management of Information Systems
- 65 Marketing
DU Daniels
- 22 Accounting
- 39 Finance
- NA Hotel Administration
- 60 International Business
- 100 Marketing
- NA Ethics, Social Responsibility, General Business
CU Leeds
- NA Certificate programs (Real Estate, Entrepreneurship, and Sustainability)
- 119 Accounting
- 73 Finance
- NA Human Resource Management
- 121 Marketing
- 114 Operations Management
CSU Business School
- 97 Accounting
- 84 Finance
- 113 Management of Information Systems
- 86 Marketing
- 42 Operations Management
As expected, Mendoza’s top areas of study were also highly ranked, signifying that it is an elite school. At the other end of the spectrum, the top areas of study for CU Leeds were ranked in the lower half of all schools, between 73rd and 121st. This is an indication that it is a third or fourth-tier school. DU Daniels and CSU fall somewhere in between.
These rankings show the depth and quality of the elite programs and point out deficiencies of the lower ranked schools. While these rankings point out strengths and weaknesses of American business schools, the ultimate measure is whether it meets the needs of the individual students.
©Copyright 2011 by CBER.